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CategoryHumor

A (Semi-Profitable) Parody of the Maker Movement

A Post-Structural Online Shopping Experience

01 "The Sexiest Dice Game in America," with its dice faces.
02
The ‘Hot Topic’ oven mitts were "an homage to hearty and engaging conversation."
03 "Each mitt offers a topic that can serve as a conversation starter; you take it from there."
04 Brooklyn Leaves Co.: hand-crackled, locally sourced.

Like many of my favorite projects, Flotsam General Store started out as a joke and became something much sillier. In partnership with two comedians, I helped turn this parody of the esoteric maker movement into a full-fledged online store and self-funding start-up enterprise. 

This was harder to do back in 2015. 

Pre-selling only $40 "Mystery Sacks" full of items that we had "hand made by machines in America," promising to ship in "6-8 weeks or more," and generating interest among the comedy and "maker" communities alike, we quickly sold out of the 1,000 first-edition bags.

As "co-curator" I handled the operations of this very silly enterprise, going from concept to product development to shipping within a three month time-frame.

Flotsam got picked up by Brokelyn, AV Club, Put This On, Splitsider, New York Observer, and more.

"Eugene Mirman and Jon Benjamin's take on the precious, artisanal celebrity goods store"

Related Projects — Humor