Gamine Workwear: Honest Workwear for Women

Gamine Workwear founder Taylor Johnston managed the greenhouses for the stunning grounds of the Isabella Stewart Gardner Museum in Boston. When she couldn't find women's workwear that "didn't suck," she set out to design her own– and Gamine was born.

Taylor's goal was a line of women's workwear that balances design, utility, and craftsmanship while eschewing the pink, frilly, and/or ill-fitting characteristics of what's currently marketed as women's workwear. "Honest Workwear For Women" also means transparency for Gamine's customers, a commitment to American manufacturing, and remaining true to creating workwear for real working women.

I was drawn to the idea of Gamine and the enthusiasm/philosophy behind it, and got involved to help take the project from prototype to the market. Over the course of a few rapid iterations, and with the addition of excellent photos from Taylor's friends Winston MacDonald and model (and fellow entrepreneur) Alice Saunders of Forestbound, the Gamine Workwear story came to life.

In the time since, Gamine continues to expand its product offerings and partnerships through a manageable business model we developed, that lets Taylor run the business in addition to her horticultural work.

Gamine has been featured in The New York Times, Boston Globe, New York Magazine, Tomboy Style, and Modern Farmer.